Buying Behaviours
Research and development in apparel industry is ongoing process. Every now and then, we encounter new developments, innovations, improvements in existing processes, which are in terms of fabric, style, stitching details, patterns, prints and their designs, but cycle of fashion keeps on revolving and always repeats after certain period.Fashion trends moves in the direction from west to east. Trends which are in the western countries (USA, UK, France and Italy), will be the future trends in east and other countries. In other terms, we can call them fashion trendsetters.
Trends are in terms of styling, detailing and patterns, which is the invention of their dexterous designers and trend readers. Innovations and research done in terms of fabric and accessories in China, India, and Hong Kong shall be the basis of styling and patterns of trendsetters. Eventually call them supporters/active participants of the trends.
Nevertheless, we can segregate the whole apparel and fashion world in three categories.
1. Fashion and trend-setter countries
2. Retailing, Marketing and merchandising specialist countries
3. Sourcing, Production and process oriented countries
Full Article >>>