On Plus-Size Fashion
The new plus size woman is too confident (think Camryn Manheim) to let merchants get away with offering her frumpy frocks. Secure with her size and femininity, she is demanding fashion for her taste level and lifestyle, and finally starting to get it.No more muu-muus, please
In America alone, there are 40 million women over size 14, spending $25 billion a year on clothing, or a quarter of all clothing sales, according to American Demographics.
But despite the buying power of voluptuous women, merchants and designers seem to have just discovered the potential of the plus size fashion market, particularly for young, hip customers.
Women and girls, regardless or their size, want to be able to choose from fashionable apparel. "They want color, novelty and trendy goods " said Norman Weiss of Syd & Sam (now called Alight.com), an e-tailer serving the special sizes market. The bottom line? Plus size women want the same selection as missy and junior sizes.
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